Harness the Power of Booking Engines
Learn how to drive direct bookings through the power of a booking engine in your website, all discussed in a 20-min webinar.
This informative webinar designed for accommodation providers during the COVID-19 pandemic will take you through the following topics.
The Distribution Model Today
- The 5 Stages of Travel
- Understanding what role Google plays in your business
- Direct bookings are not free but offer a greater return on investment
- The complex and changing distribution model
Why are direct bookings important?
- It's how your guests want to book and is growing
- Through the pandemic, your guests have learnt to become excellent online shoppers
- Travellers have different priorities now
- Revenue retention and protecting cashflow will be paramount
- We are entering a brand new tourism economy and we will have to adapt to stay top of mind
What can I do to maximise direct bookings?
- Increasing your proportion of direct website bookings
- Working through the 5 Stages of Travel and Channel Funnel
- Focus on the most important channels: Google, Social media, Online Travel Agents
- Make sure your website is google friendly, responsive (mobile-friendly), conversion centric
- Make sure you offer: payment options, sustainability, security
- Make it easy on yourself with: reputation management, refundable bookings, carbon offsetting
"We've been extremely pleased with the new website, ResBook and channel manager! Bookings exceeding our expectations!"
Charlie, GM, Raglan Palm Beach Motel
ResBook Customer Support, namely Priyanka, has been an amazing help throughout the entire process of bringing our business to life."
Liz Hayes, Nest Treehouses
ResBook has been brilliant to deal with. From setting up our booking system and also creating our website, they have made it really easy for me, and I'm not tech savvy at all. Priyanka and Estelle especially have been an amazing help.
Amber Tyrrell, Valley Views Glamping
ResBook has enabled us to streamline different booking channel managers and made it much easier for us to take direct bookings.
Trish Delamore, Lavender Hill