Release Notes 2nd October 2019

Release notes prepared in advance for upcoming update to ecommerce tracking.

*Note: this release note has been prepared in advance for new updates coming on 2nd of October 2019.*

Please see below ResBook releases for the 2nd of October 2019.

Updates

We are releasing a major update to how ecommerce tracking works with ResBook.

Why?

We are implementing "Enhanced Ecommerce Tracking" for ResBook. This new data layer offers marketers the ability to fully customize Google Analytics around your properties purchasing funnel. It unlocks new metrics and data trends that offer a wealth of insight  The new data layer groups items being purchased into individual products so performance can be measured in much more detail.

If you want to track individual room/property performance as well as which services/add on's sell best Enhanced Ecommerce tracking will work wonders for you.

For more information feel free to read the below article on Enhanced Ecommerce tracking:

https://builtvisible.com/what-is-enhanced-ecommerce-in-google-analytics/

If you currently have tracking for ResBook set up using the Tomahawk digital performance team, then we will be automatically updating your GTM account for you.

My GTM account is managed by a different digital agency what do I do?

Simply send the link of this article to your digital marketing agency and advise them to make the change on Wednesday 2nd of October.

New Data Layer

For instructions on updating your GTM see the below:

Credit: Canonicalized.com

For more information see the below links:

https://canonicalized.com/enhanced-ecommerce-tag-manager/?section=start-off-right

https://developers.google.com/tag-manager/enhanced-ecommerce#purchases

Interested in Ecommerce tracking?

Feel free to get in touch with us at [email protected] if you are interested it implementing Ecommerce tracking with ResBook.

Posted by Antony on September 27, 2019

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