Marketing

Your ResBook is backed by Tomahawk's award winning marketing team.

 

 

There are so many opportunities to increase visitation and drive more direct bookings through your website… Social campaigns, blogs, advertising, email campaigns and Search Engine Optimisation each have a role to play—and we can help with all of these.

 

Website content: Know what you want to say, but not sure how to say it? We can help to edit your content or create it from scratch, using a style that compliments your brand and resonates with your target customer.

Blogs: Blogs have so many benefits: they keep your website content fresh, provide opportunities to showcase aspects of your property and region and they help to optimise your Google ranking.

Search Engine Optimization: SEO helps customers to find your business online. By researching and incorporating specific keywords into your website content, you’ll be ranked more highly on Google and have a far better chance of being seen.

Google Ads Setup and Management: Google Ads are a paid strategy to clickable ads to appear in Google search results. We can help to design an Ads strategy based on your budget, and manage the process on your behalf. 

Social Media Promotions: Social channels such as Facebook and Instagram allow people to connect with your business when and how they want. By taking a strategic approach to the content you post, you’ll receive better engagement and more website visits.

Electronic Direct Mail: Communicating effectively with past and potential guests is critical. By sending regular, targeted EDMs via email, you’ll build customer loyalty and have another opportunity to share all your exciting news and updates.

" We've been extremely pleased with the new website, ResBook and channel manager! Bookings exceeding our expectations!" Charlie, GM, Raglan Palm Beach Motel

" As B&B operators, ResBook offers an easy to use navigation system, enabling us to track all bookings from enquiries to final payment & thank-you emails. Using ResBook has increased our reservations and given us peace of mind operating our B&B." Fay & Lindsay Turner, Finlay Banks Boutique Bed & Breakfast

" ResBook has allowed us to substantially increase the direct bookings on our website and offer upselling and packages for our lodge. I highly recommended ResBook and Tomahawk to others" Richard Rooney, GM, Wharekauhau Lodge