One sure way to grow your business is to start looking for ways to generate more visibility using the Internet and your website. With Google the heart and soul of traffic generation, having your website optimised and showing up when someone types in a search phrase are key!
Get your website ranked
While some search phrases are near impossible to be listed under, due to their competitive nature, look for niches that you can be found under and don’t give up.
For example, if you are a hotel in Auckland, instead of looking to target the phrase ‘B&B in Auckland’, think about a closer term that may only be available in your hotel. Eg ‘B&B in Auckland with a Pool’ or ‘B&B Hotel with free Sky TV’. Really think about these as a collective whole.
So Instead of wasting hours on the larger more competitive terms, work to be found for many other phrases that have lower competitors in that search space.
5 ways to ranked well
1. Include good content (remember – ‘content is king’). Ensure your content includes keywords in it that you would like to be found for. While keywords help with ranking it's more to do with the content that helps you get ranked today.
2. Link the pages with your content to other pages within your site that have relevance to the keyword. Looking back to the example above; if you have a pool, state somewhere on your homepage that you are a hotel in Auckland that has a pool and then link to a page on your site that has more information about the pool.
3. Make sure the main headline on your home page tells people what you have to offer. In place of the normal ‘Welcome to…’, replace this with your unique sales proposition. This will help you get found on Google as all headlines are generally found well within Google searches.
4. Include phrases that you would like to be found for within your "page-names". So instead of "/product-a" make sure the names are more in-line with the content, eg "/bnb-accommodation-auckland"
5. Content length, make sure the content on each page is around 500 characters long. Anything less and the likelihood of your site appearing within search engine results diminishes.
In summary, Having your pages optimised for Google regardless of the competitive nature of your business, is a great practice and you never know, you might just get lucky and be number 1 for the most popular search phrase in your industry.