Being found online is a key driver to generate consistent bookings. In fact, it's so important that we wanted to share with you an interesting statistic that confirms why investing in your online presence should be high on your business radar.
In 2017, Google accounted for over 79% of all global desktop search traffic. While there are other search engines like Bing and Yahoo the companies who rank on Google are most likely the ones generating the traffic!
With statistics like this, it is not surprising that everyone is fighting hard to be ranked well in Google. Knowing what to do and where to start can be daunting but there are strategies as a Tourism operator you should be reviewing in order to maximise your opportunities for higher rankings.
Statistic 1. Your website page length
The average first-page result on Google contains 1890 words. Long content ranks better so don't be concerned if your pages are long in content. Get writing to get ranked! With 50% of search queries now longer than four words, giving them all of the details they need to know on topics that relate to your business helps.
Statistic 2. Your website content
According to Andry Lipattsev, search quality senior strategies at Google, high-quality content and link building are the two most important signals used by Google to rank your website. Quality content has consistently been a factor toward gaining traffic and ranking to your pages. Focus on quality over quantity as this not only helps with ranking it will make people want to link back to your website.
Source: Search Engine Watch
Statistic 3. Your website tactics
Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.
Statistic 4. Your website investment
In 2018, the average business is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020.
Search engine marketing will capture the largest share of online spend with online display (banner ads, online video, etc.) taking the second largest share.
Source: web strategies
Everyone wants to be at the top of Google, even if it means paying for ad space. If other companies (potentially your competitors) are putting this much effort towards SEO and paid search and you're not, it’s time to rethink your 2018 focus!